Found in your town.
And in the answers.
Ranking in Google is no longer the whole job. People ask assistants now, and those answers come from somewhere.
What is the difference between SEO, AEO and GEO?
SEO gets you into Google's ordinary results. AEO — answer engine optimisation — gets your content selected as the direct answer, for voice assistants and Google's AI Overviews. GEO — generative engine optimisation — is about being cited by tools such as ChatGPT and Perplexity when someone asks them to recommend a business.
Unglamorous, specific, and measurable.
Local keyword targeting
The phrases your customers actually type, which are rarely the phrases you would use about yourself. We researched 367 of them across 123 industries.
On-page optimisation
Titles, headings, structure and internal links aimed at the searches that bring buyers rather than browsers.
Structured data
Machine-readable facts about your business: what you do, where, opening hours, prices. This is what lets a search engine state something about you confidently.
Citations and consistency
Being listed where your industry gets listed, with details that match everywhere.
Answer-shaped content
Pages that answer a question in the first sentence, because that is the shape an answer engine can lift.
Reporting that means something
Rankings, calls and enquiries — not a dashboard of numbers that never becomes a customer.
When you should expect to see anything.
Technical work and the Google Business Profile show up almost immediately. Organic ranking improvements typically take two to four months to compound, which is why SEO is a monthly service and not a one-off project. Anyone promising page one in a fortnight is selling you something else.
See it before you commit.
We build a preview of your site first. No fee, no contract, and nothing owed if you walk away.